In Search Of

Order is a research-based, systematic, and practical design office specializing in brand identity.

Prior to co-founding Order, Hamish Smyth and Jesse Reed were associate partners at Pentagram New York, where they worked under partner Michael Bierut. The duo worked on projects for clients including NYU, Mastercard, Penguin Random House, Syracuse University, Saks Fifth Avenue, and Hillary Clinton. Today, their digital portfolio is an exemplary display of modern brand identities with lasting power.