frog
- Location
- Mutlangen, Germany
Crafting experiences that touch hearts and move markets
Founded in 1969 by the great german designer Hartmut Esslinger, frog continues to set the standard for modern design innovation.
In 1982, Esslinger was credited by Steve Jobs for devising a design strategy that revolutionized Apple from a "Silicon Valley Start-Up" to an internationally recognized brand. Esslinger introduced the "Snow White design language", a distinctive and recognizable aesthetic that was implemented across the entire range of Apple products from 1984 to 1990. Today, frog continues to create magical experience design for global identities including Disney and IKEA.
